‘No more misleading, surrogate ads’: Centre warns advertising agencies

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New Delhi: The Ministry of Consumer Affairs, Food and Public Distribution on Wednesday ordered advertising agencies to make sure strict compliance with pointers on various advertising. The Department of Consumer Affairs led the Advertising Association of India, Indian Broadcasting Foundation, Broadcasting Content Complaints Council, News Broadcasters and Digital Association, Advertising Standards Council of India, PHD Chamber of Commerce and Industry, Federation of Indian Chambers of Commerce and Industry, Confederation of Indian Industry, ASSOCHAM, International Spirits and Wines Association of India and Indian Society of Advertisers to make sure strict adherence to pointers for the prevention of deceptive advertising and endorsement of the deceptive advertising, particularly the provisions referring to various advertising.

The Department said that it has been seen that these pointers aren’t strictly adhered to by related entities and that prohibited items are nonetheless being marketed by way of substitute items and providers. During latest televised sporting occasions all over the world, many cases of such substitute commercials have been seen.

According to the Department of Consumer Affairs, it has been noticed that many spirits and alcoholic drinks are marketed as music CDs, membership soda and packaged consuming water, whereas chewing tobacco and gutkha have taken the lead. veil of fennel and cardamom. Additionally, many of those manufacturers make use of massive celebrities who intensify the unfavorable affect on impressionable youth, amongst others. Several cases of direct advertising of alcoholic drinks on social media platforms have additionally been noticed by the Department.

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The ministry mentioned the rules apply to a producer, service supplier or service provider whose items, services or products are marketed, or an advertising company or endorser whose providers are used for the advertising of those items, services or products, whatever the type, format or medium of the advertising.

It must be talked about that the rules make it clear that no substitute advertising or oblique advertising must be made for items or providers the advertising of which is in any other case prohibited or restricted by regulation, circumventing such prohibition or restriction and presenting it as an commercial for different items or providers. , the advertising of which isn’t prohibited or restricted by regulation. The Department additionally warned advertiser associations that failure to strictly adhere to the rules by affected events would result in the CCPA taking the reins and taking applicable stern motion towards violators.

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