Telugu films to stop shoot from August 1. But, why?

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The Telugu Producers Guild introduced that filming can be suspended from August 1 till additional discover. The affiliation revealed that this was an try to “restructure the industry”. In the post-Covid period, producers face many points ranging from budgeting to coping with excessive ticket costs to the OTT increase. In this piece, let’s discover why The Telugu Producers Guild decided to stop filming.

On July 26, the Producers Guild shared a press release that mentioned: “Post-pandemic, with changing revenue landscapes and rising costs, it has become important for producers to discuss all the issues we face as a filmmaking community are. It’s our responsibility to improve our ecosystem and ensure we release our films in a healthy environment. In this regard, all members of the guild have voluntarily decided to hold back filming from August 1, 2022 to participate in discussions until we find workable solutions.”

Here is the submit:


Already in 2020, all movie industries have been shut down for a number of months. Many films have been postponed in Tollywood, together with RRR and Pushpa. The theater trade was hit onerous and it took almost two years for audiences to return to the large screens.

Thanks to tremendous hit films like Allu Arjun’s Pushpa: The Rise, Jr NTR-Ram Charan’s RRR, Yash’s KGF: Chapter 2 and Kamal Haasan’s Vikram, which drew viewers to the cinemas. Aside from these films, nonetheless, a big proportion of the films failed to make it to the field workplace. Not to point out the influence, many films failed to break even. Take Chiranjeevi’s acharya for instance. The megastar movie, which additionally starred Ram Charan, ran on the field workplace itself on its first weekend.

After a string of flops in Tollywood, producers are in a bind. During the Covid-19 pandemic, the OTT increase took over the world and producers have been compelled to launch their films on the platforms. Although the theatrical situation is significantly better in the present day, it has not but reached its former glory.


Telugu producers have sat in conferences for the previous few weeks to clarify the issues plaguing the trade. One of the principle considerations is the rising ticket costs (for large finances films) in cinemas. While this movie may benefit producers, it has a unfavourable influence on viewers participation. Due to the excessive ticket costs, viewers who can not afford it choose to watch it on OTT platforms or by way of piracy websites.

The Producers Guild instructed that ticket costs ought to be nominal so that folks from all walks of life may entry the theatres.


Chiranjeevi’s Acharya had a depressing theatrical launch. Consequently, The creators opted for an early OTT premiere to make up for the losses. Now it seems to be like Naga will observe Chaitanya’s thanks.

Many producers agree with OTT platforms that the films could be made out there for streaming one month after the theatrical launch. However, producers consider that this ready window wants to be prolonged to permit audiences to go to theaters bodily as a substitute of watching the movie on an OTT platform.


Many main heroes and administrators in Tollywood elevated their pay. An actor or director’s wage contributes a big a part of the finances, which can be one of many causes for rising budgets. This leaves the utmost burden to the producers. Therefore, the producers proposed to regulate the salaries of the actors.

According to AndhraBoxOffice, 70 p.c of an upcoming movie’s finances goes in the direction of paying the forged and crew. The remaining 30 p.c are awarded for the present taking pictures. This is a mannequin that places most strain on the producer, whereas the director and actors get away with an enormous sum of cash no matter field workplace efficiency.


The early streaming offers, excessive ticket costs, inflation, and sky-high commissions immediately influence the theatrical launch of films. To focus on the altering developments, well-known producers who’re a part of the Andhra Pradesh and Telangana Producers Guild will come collectively to discover workable options.

76 producers voluntarily agreed to stop filming from August 1 till additional discover. In the approaching days they may maintain talks with these affected and restructure the whole trade. Is this a brand new morning for Tollywood?

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